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Imprint

Information in accordance with §5 of the E-Commerce Act.

 

Christian Smirnow

Torstr. 24,

10119 Berlin,

Germany

Phone: 01783311138

Email: smirnowstudios@gmail.com

Privacy Policy

We created this Privacy Policy (version 01.01.1970-121338871), to declare which information we collect, how we use data and which options the users of our website have, according to the guidelines of the General Data Protection Regulation (EU) 2016/679

Unfortunately, these subjects sound rather technical due to their nature, but we have put much effort into describing the most important things as simply and clearly as possible.

Automatic Data Retention

Every time you visit a website nowadays, certain information is automatically created and saved, just as it happens on this website.

Whenever you visit our website such as you are doing right now, our webserver (computer on which this website is saved/stored) automatically saves data such as

  • the address (URL) of the accessed website

  • browser and browser version

  • the used operating system

  • the address (URL) of the previously visited site (referrer URL)

  • the host name and the IP-address of the device the website is accessed from

  • date and time

in files (webserver-logfiles).

Generally, webserver-logfiles stay saved for two weeks and then get deleted automatically. We do not pass this information to others, but we cannot exclude the possibility that this data will be looked at in case of illegal conduct.

Cookies

Our website uses HTTP-cookies to store user-specific data.

For your better understanding of the following Privacy Policy statement, we will explain to you below what cookies are and why they are in use.

What exactly are cookies?

Every time you surf the internet, you use a browser. Common browsers are for example Chrome, Safari, Firefox, Internet Explorer and Microsoft Edge. Most websites store small text-files in your browser. These files are called cookies.

What should not be dismissed, is that cookies are very useful little helpers. Nearly all websites use cookies. More accurately speaking these are HTTP-cookies since there are also different cookies for other uses. HTTP-cookies are small files which our website stores on your computer. These cookie files are automatically put into the cookie-folder, which is like the “brain” of your browser. A cookie consists of a name and a value. Moreover, to define a cookie, one or multiple attributes must be specified.

Cookies save certain parts of your user data, such as e.g. language or personal page settings. When you re-open our website, your browser submits these “user-specific” information back to our site. Thanks to cookies, our website knows who you are and offers you the settings you are familiar with. In some browsers every cookie has its own file, in others such as Firefox, all cookies are stored in one single file.

There are both first-party cookies and third-party cookies. First-party cookies are created directly by our site, while third-party cookies are created by partner-websites (e.g. Google Analytics). Every cookie is individual, since every cookie stores different data. The expiration time of a cookie also varies – it can be a few minutes, or up to a few years. Cookies are no software-programs and contain no computer viruses, trojans, or any other malware. Cookies also cannot access your PC’s information.

This is an example of how cookie-files can look:

  • name: _ga

  • value: GA1.2.1326744211.152121338871-9

  • purpose: differentiation between website visitors

  • expiration date: after 2 years

A browser should support these minimum sizes:

  • at least 4096 bytes per cookie

  • at least 50 cookies per domain

  • at least 3000 cookies in total

 

Which types of cookies are there?

What exact cookies we use, depends on the used services. We will explain this in the following sections of the Privacy Policy statement. Firstly, we will briefly focus on the different types of HTTP-cookies.

There are 4 different types of cookies:

  • Essential Cookies
    These cookies are necessary to ensure the basic function of a website. They are needed when a user for example puts a product into their shopping cart, then continues surfing on different websites and comes back later in order to proceed to the checkout. Even when the user closed their window priorly, these cookies ensure that the shopping cart does not get deleted.

  • Purposive Cookies
    These cookies collect info about the user behavior and record if the user potentially receives any error messages. Furthermore, these cookies record the website’s loading time as well as its behavior within different browsers.

  • Target-orientated Cookies
    These cookies care for improved user-friendliness. Thus, information such as previously entered locations, fonts, or data in forms stays saved.

  • Advertising Cookies
    These cookies are also known as targeting-Cookies. They serve the purpose of delivering individually adapted advertisements to the user. This can be very practical, but also rather annoying.

  • Upon your first visit to a website, you are usually asked which of these cookie-types you want to accept. Furthermore, this decision will of course also be saved in a cookie.

 

How can I delete cookies?

You yourself take the decision if and how you want to use cookies. Thus, no matter what service or website cookies are from, you always have the option to delete, deactivate, or only partially allow them. Therefore, you can for example block cookies of third parties but allow any other cookies.

If you want to change or delete cookie-settings and would like to determine which cookies have been saved to your browser, you can find this info in your browser settings:

If you generally do not want to allow any cookies at all, you can set up your browser in a way, to notify you whenever a potential cookie is about to be set. This gives you the opportunity to manually decide to either permit or deny the placement of every single cookie. The settings for this differ from browser to browser. Therefore, it might be best for you to search for the instructions on Google. If you are using Chrome, you could for example put the search phrase “delete cookies Chrome” or “deactivate cookies Chrome” into Google.

How is my data protected?

There is a “cookie policy” that has been in place since 2009. It states that the storage of cookies requires the user’s consent. However, among the countries of the EU, these guidelines are often met with mixed reactions.

If you want to learn more about cookies and do not mind technical documentation, we recommend https://tools.ietf.org/html/rfc6265, the Request for Comments of the Internet Engineering Task Force (IETF) called “HTTP State Management Mechanism”.

Storage of Personal Data

Any personal data you electronically submit to us on this website, such as your name, email address, home address or other personal information you provide via the transmission of a form or via any comments to the blog, are solely used for the specified purpose and get stored securely along with the respective submission times and IP-address. These data do not get passed on to third parties.

Therefore, we use personal data for the communication with only those users, who have explicitly requested being contacted, as well as for the execution of the services and products offered on this website. We do not pass your personal data to others without your approval, but we cannot exclude the possibility this data will be looked at in case of illegal conduct.

If you send us personal data via email – and thus not via this website – we cannot guarantee any safe transmission or protection of your data. We recommend you, never send confidential data via email.

Rights in accordance with the General Data Protection Regulation

You are granted the following rights in accordance with the provisions of the GDPR (General Data Protection Regulation) and the Austrian Data Protection Act (DSG):

  • right to rectification (article 16 GDPR)

  • right to erasure (“right to be forgotten“) (Article 17 GDPR)

  • right to restrict processing (Article 18 GDPR)

  • right to notification – notification obligation regarding rectification or erasure of personal data or restriction of processing (article 19 GDPR)

  • right to data portability (article 20 GDPR)

  • Right to object (article 21 GDPR)

  • right not to be subject to a decision based solely on automated processing – including profiling – (article 22 GDPR)

 

If you think that the processing of your data violates the data protection law, or that your data protection rights have been infringed in any other way, you can lodge a complaint with your respective regulatory authority.

Evaluation of Visitor Behaviour

In the following Privacy Policy, we will inform you of if and how we evaluate the data of your visit to this website. The evaluation is generally made anonymously, and we cannot link to you personally based on your behavior on this website. You can find out more about how to disagree with the evaluation of visitor data, in the Privacy Policy below.

TLS encryption with https

We use https to transfer information on the internet in a tap-proof manner (data protection through technology design Article 25 Section 1 GDPR). With the use of TLS (Transport Layer Security), which is an encryption protocol for safe data transfer on the internet, we can ensure the protection of confidential information. You can recognize the use of this safeguarding tool by the little lock-symbol, which is situated in your browser’s top-left corner, as well as by the use of the letters https (instead of HTTP) as a part of our web address.

Google Maps Privacy Policy

On our website, we use Google Maps of the company Google Inc. (1600 Amphitheatre Parkway Mountain View, CA 94043, USA). With the use of Google Maps, we can show you locations in a better way and can, therefore, adjust our service to your needs. Due to the utilization of Google Maps, data gets transferred to Google and is saved on Google’s servers. In the following, we want to explain in detail what Google Maps is, why we use this Google service, what data is stored, and how you can prevent this.

 

What is Google Maps?

Google Maps is an internet maps service of the company Google Inc. With Google Maps you can search for exact locations of cities, sights, accommodations, or businesses online via a PC, a tablet, or an app. If businesses are represented on Google My Business, the respective location, as well as other information about the company, are shown there. In order to show route directions, a location’s map sections can be integrated into a website through an HTML-code. Google Maps depicts the earth’s surface as either a road map or as air and satellite images. Due to the street view and high-quality satellite images, it is possible for exact representations to be made.

 

Why do we use Google Maps on our website?

The efforts we make on this page have the goal of giving you a useful and meaningful experience on our website. Through the integration of Google Maps, we can offer you essential information on various locations. Therefore, you can spot our office address with one glance. Furthermore, the route directions always show you the best and fastest way for us. You can retrieve the route directions for traveling either by car, by public transport, on foot or by bike. The integration of Google Maps is a part of our customer service.

 

What data is stored by Google Maps?

For Google Maps to offer its full services, the company must collect and store your data. This includes your entered search terms, your IP-address as well as your longitude and latitude coordinates. When you use the route-planner function, the entered start address is stored also. However, this data retention happens on Google Maps‘ websites. We can only inform you about it but cannot influence it in any way. Since we have included Google Maps on our website, Google will set at least one cookie (Name: NID) into your browser. This cookie saves data on your user behavior. Google primarily uses this data to optimize its own services and to provide you with individual, personalized advertisements.

The following cookies are set in your browser due to the integration of Google Maps:

  • Name: NID

  • Value: 188=h26c1Ktha7fCQTx8rXgLyATyITJ121338871-5

  • Purpose: Google uses NID in order to adjust advertisements to your Google searches. With the cookie’s help Google “remembers“ your most frequently entered search queries or your previous interaction with ads. That way you always receive customized advertisements. The cookie contains a unique ID, which Google uses to collect your personal settings for advertising purposes.

  • Expiration date: after 6 months

  • Note: We cannot guarantee the completeness of the information on saved data. This is because especially concerning the use of cookies, changes can happen anytime. To identify the cookie NID, a test page was created, to which Google Maps was included.

 

How long and where is the data saved?

There are Google servers in data centers across the entire planet. However, most servers are in America. For this reason, your data is widely stored in the USA. Here you can read in detail about where the Google servers are located: https://www.google.com/about/datacenters/inside/locations/?hl=en

Google distributes data to various data carriers. This makes it possible to retrieve the data faster and to better protect it from possible attempted manipulations. Every server has emergency programs. Thus, should for example a problem with Google’s hardware occur or should a natural disaster impact the servers, any data will quite certainly stay protected.

Moreover, Google saves some data for a specified period. With some other data, on the other hand, Google only offers the opportunity to delete it manually. Furthermore, the company anonymizes information (e.g. advertising data) in server logs, by deleting a part of the IP-address and cookie information after 9 to 18 months.

How can I delete my data, or prevent data retention?

Due to the automatic delete function for location and activity data, which was introduced in 2019, information that is used for determining your location and web or app activity is saved for either 3 or 18 months, depending on your preferred decision, and is deleted thereafter.

Furthermore, it is possible to delete this data manually from your browser history via your Google account anytime. If you want to prevent the determination of your location altogether, you must pause the category “Web and app activity” in your Google account. Click on “Data and personalization” and then choose the option “Activity controls”. Here you can switch the activities on or off.

Moreover, in your browser, you can deactivate, delete, or manage individual cookies. This function can differ a little, depending on what browser you are using. The following instructions will show you how to manage cookies in your browser:

If you generally do not want to permit any cookies, you can set up your browser in a way that ensures you get informed whenever a cookie is about to be placed. That way you can decide to either permit or refuse every single cookie.

Google is an active participant of the EU-U.S. Privacy Shield Framework, which regulates the correct and safe transfer of personal data. You can find more information on this on https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI.

 

If you want to find out more about Google’s data processing, we recommend the company’s internal privacy statement on https://policies.google.com/privacy?hl=en-GB.

Google Fonts Local Privacy Policy

On our website, we use Google Fonts, from the company Google Inc. (1600 Amphitheatre Parkway Mountain View, CA 94043, USA).

We integrated Google Fonts locally, so on our own web server and not on Google’s servers. Hence, there is no connection to Google’s servers and consequently no data transfer or retention.

What are Google Fonts?

Google Fonts was previously called Google Web Fonts. It is an interactive list with over 800 fonts that Google LLC offers for free use. With the use of Google Fonts, it is possible to utilize fonts without uploading them to your own server. For that matter, in order to prevent any transfer of information to Google’s servers, we downloaded the fonts to our own server. This way we comply with the data privacy and do not transmit any data to Google Fonts.

Unlike other web fonts, Google offers us unrestricted access to all its fonts. Thus, we have a vast sea of font types at our disposal, which helps us to get the most out of our website. You can find out more answers and information on Google Fonts at https://developers.google.com/fonts/faq?tid=121338871

Google Analytics Privacy Policy

We use the tracking and analysis tool Google Analytics (GA) of the US-American company Google LLC (1600 Amphitheatre Parkway Mountain View, CA 94043, USA). Google Analytics collects data on your actions on our website. Whenever you click a link for example, this action is saved in a cookie and transferred to Google Analytics. With the help of reports which we receive from Google Analytics, we can adapt our website and our services better to your wishes. In the following, we will explain the tracking tool in more detail, and most of all, we will inform you what data is saved and how you can prevent this.

What is Google Analytics?

Google Analytics is a tracking tool with the purpose of conducting data traffic analysis of our website. For Google Analytics to work, there is a tracking code integrated into our website. Upon your visit to our website, this code records various actions you perform on your website. As soon as you leave our website, this data is sent to the Google Analytics server, where it is stored.

Google processes this data and we then receive reports on your user behavior. These reports can be one of the following:

  • Target audience reports: With the help of the target audience reports we can get to know our users better and can, therefore, better understand who is interested in our service.

  • Advertising reports: Through advertising reports, we can analyze our online advertising better and hence improve it.

  • Acquisition reports: Acquisition reports provide us helpful information on how we can get more people enthusiastic about our service.

  • Behavior reports: With these reports, we can find out how you interact with our website. By the means of behavior reports, we can understand what path you go on our website and what links you click.

  • Conversion reports: A conversion is a process of leading you to carry out the desired action due to a marketing message. An example of this would be transforming you from a mere website visitor into a buyer or a newsletter subscriber. Hence, with the help of these reports, we can see in more detail if our marketing measures are successful with you. Our aim is to increase our conversion rate.

  • Real-time reports: With the help of these reports we can see in real-time, what happens on our website. It makes us for example see, we can see how many users are reading this text right now.

 

Why do we use Google Analytics on our website?

The objective of our website is clear: We want to offer you the best possible service. Google Analytics’ statistics and data help us with reaching this goal.

Statistically evaluated data give us a clear picture of the strengths and weaknesses of our website. On the one hand, we can optimise our page in a way, that makes it easier to be found by interested people on Google. On the other hand, the data helps us to get a better understanding of you as our visitor. Therefore, we can very accurately find out what we must improve on our website, in order to offer you the best possible service. The analysis of that data also enables us to carry out our advertising and marketing measures in a more individual and more cost-effective way. After all, it only makes sense to show our products and services exclusively to people who are interested in them.

What data gets stored by Google Analytics?

With the aid of tracking code, Google Analytics creates a random, unique ID that is connected to your browser cookie. That way, Google Analytics recognizes you as a new user. The next time you visit our site, you will be recognized as a “recurring” user. All data that is collected gets saved together with this very user ID. Only this is how it is made possible for us to evaluate and analyze pseudonymous user profiles.

Your interactions on our website are measures by tags such as cookies and app instance IDs. Interactions are all kinds of actions that you perform on our website. If you are also using other Google systems (such as a Google Account), data generated by Google Analytics can be linked with third-party cookies. Google does not pass on any Google Analytics data unless we as the website owners authorise it. In case it is required by law, exceptions can occur.

The following cookies are used by Google Analytics:

  • Name: _ga

  • Value:2.1326744211.152121338871-5

  • Purpose: By default, analytics.js uses the cookie _ga, to save the user ID. It generally serves the purpose of differentiating between website visitors.

  • Expiration date: After 2 years

  • Name: _gid

  • Value:2.1687193234.152121338871-1

  • Purpose: This cookie also serves the purpose of differentiating between website users

  • Expiration date: After 24 hours

  • Name: _gat_gtag_UA_

  • Value: 1

  • Verwendungszweck: It is used for decreasing the demand rate. If Google Analytics is provided via Google Tag Manager, this cookie gets the name _dc_gtm_ .

  • Expiration date: After 1 minute

  • Name: AMP_TOKEN

  • Value: No information

  • Purpose: This cookie has a token that is used to retrieve the user ID by the AMP Client ID Service. Other possible values suggest a logoff, a request, or an error.

  • Expiration date: After 30 seconds up to one year

  • Name: __utma

  • Value:1564498958.1564498958.1564498958.1

  • Purpose: With this cookie, your behavior on the website can be tracked and the site performance can be measured. The cookie is updated every time the information is sent to Google Analytics.

  • Expiration date: After 2 years

  • Name: __utmt

  • Value: 1

  • Purpose: Just like _gat_gtag_UA_ this cookie is used for keeping the required rate in check.

  • Expiration date: Afer 10 minutes

  • Name: __utmb

  • Value:3.10.1564498958

  • Purpose: This cookie is used to determine new sessions. It is updated every time new data or information gets sent to Google Analytics.

  • Expiration date: After 30 minutes

  • Name: __utmc

  • Value: 167421564

  • Purpose: This cookie is used to determine new sessions for recurring visitors. It is therefore a session cookie, and only stays saved until you close the browser again.

  • Expiration date: After closing the browser

  • Name: __utmz

  • Value: m|utmccn=(referral)|utmcmd=referral|utmcct=/

  • Purpose: This cookie is used to identify the source of our website’s visitor number. This means, that the cookie saves information on where you came to our website from. This could be another site or an advertisement.

  • Expiration date: After 6 months

  • Name: __utmv

  • Value: No information

  • Purpose: The cookie is used to store custom user data. It gets updated whenever information is sent to Google Analytics.

  • Expiration date: After 2 years

  • Note: This list is by no means exhaustive since Google is repeatedly changing the use of their cookies.

  • Below we will give you an overview of the most important data that can be evaluated by Google Analytics:

  • Heatmaps: Google creates so-called Heatmaps an. These Heatmaps make it possible to see the exact areas you click on, so we can get information on what routes you make on our website.

  • Session duration: Google calls the time you spend on our website without leaving its session duration. Whenever you are inactive for 20 minutes, the session ends automatically.

  • Bounce rate If you only look at one page of our website and then leave our website again, it is called a bounce.

  • Account creation: If you create an account or make an order on our website, Google Analytics collects this data.

  • IP-Address: The IP address is only shown in a shortened form, to make it impossible to clearly allocate it.

  • Location: Your approximate location and the country you are in can be defined by the IP address. This process is called IP location determination.

  • Technical information: Information about your browser type, your internet provider, and your screen resolution is called technical information.

  • Source: Both, Google Analytics as well as ourselves, are interested in what website or what advertisement led you to our site.

 

Further, possibly stored data includes contact data, potential reviews, playing media (e.g. when you play a video on our site), sharing of contents via social media, or adding our site to your favorites. This list is not exhaustive and only serves as general guidance on Google Analytics’ data retention.

 

How long and where is the data saved?

Google has servers across the globe. Most of them are in America and therefore your data is mainly saved on American servers. Here you can read detailed information on where Google’s data centers are located: https://www.google.com/about/datacenters/inside/locations/?hl=en

 

Your data is allocated to various physical data mediums. This has the advantage of allowing to retrieve the data faster, and of protecting it better from manipulation. Every Google data center has respective emergency programs for your data. Hence, in case of a hardware failure at Google or a server error due to natural disasters, the risk for a service interruption stays relatively low.

Google Analytics has a 26 months standardized period of retaining your user data. After this time, your user data is deleted. However, we have the possibility to choose the retention period of user data ourselves. There are the following five options:

  • Deletion after 14 months

  • Deletion after 26 months

  • Deletion after 38 months

  • Deletion after 50 months

  • No automatical deletion

 

As soon as the chosen period is expired, the data is deleted once a month. This retention period applies to any of your data which is linked to cookies, user identification, and advertisement IDs (e.g. cookies of the DoubleClick domain). Any report results are based on aggregated information and are stored independently of any user data. Aggregated information is a merge of individual data into a single and bigger unit.

How can I delete my data or prevent data retention?

Under the provisions of the European Union’s data protection law, you have the right to obtain information on your data and to update, delete, or restrict it. With the help of a browser add on that can deactivate Google Analytics’ JavaScript (ga.js, analytics.js, dc.js), you can prevent Google Analytics from using your data. You can download this add on at https://tools.google.com/dlpage/gaoptout?hl=en-GB. Please consider that this add on can only deactivate any data collection by Google Analytics.

Should you generally want to deactivate, delete or manage all cookies (independently of Google Analytics), you can use one of the guides that are available for any browser:

 

Google Analytics is an active participant of the EU-U.S. Privacy Shield Framework, which regulates the correct and safe transfer of personal data. You can find more information on this at https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&tid=121338871. We hope we were able to make you more familiar with the most important information on Google Analytics’ data processing. If you want to learn more about the tracking service, we recommend both of the following links: https://marketingplatform.google.com/about/analytics/terms/gb/ and https://support.google.com/analytics/answer/6004245?hl=en.

 

Google Analytics IP Anonymisation

We implemented Google Analytics’ IP address anonymization to this website. Google developed this function, so this website can comply with the applicable privacy laws and the local data protection authorities’ recommendations, should they prohibit the retention of any full IP addresses.

The anonymization or masking of IP addresses takes place, as soon as they reach Google Analytics’ data collection network, but before the data would be saved or processed. You can find more information on IP anonymization at https://support.google.com/analytics/answer/2763052?hl=en.

 

Google Analytics Reports on demographic characteristics and interests

We have turned on Google Analytics’ functions for advertising reports. These reports on demographic characteristics and interests contain details about age, gender, and interests. Through them, we can get a better picture of our users – without being able to allocate any data to individual persons. You can learn more about advertising functions at https://support.google.com/analytics/answer/3450482?hl=en&%3Butm_id=ad. You can terminate the use of your Google Account’s activities and information in “Ads Settings” at https://adssettings.google.com/authenticated via a checkbox.

 

Google Analytics Deactivation Link

By clicking on the following deactivation link you can prevent Google from tracking your further visits. Caution: The deletion of cookies, the use of your browser’s incognito/private mode, or the use of a different browser may lead to your data being collected again.

 

deactivate Google Analytics

Google Analytics‘ Data Processing Amendment

By accepting the amendment on data processing in Google Analytics, we entered a contract with Google concerning the use of Google Analytics. You can find out more about the amendment on data processing for Google Analytics here: https://support.google.com/analytics/answer/3379636?hl=en&utm_id=ad

 

Google Analytics Google Signals Privacy Policy

We have activated Google signals in Google Analytics. Through this, any existing Google Analytics functions (advertising reports, remarketing, cross-device reports and reports on interests and demographic characteristics) are updated, to result in the summary and anonymization of your data, should you have permitted personalized ads in your Google Account.

The special aspect of this is that it involves cross-device tracking. That means your data can be analyzed across multiple devices. Through the activation of Google signals, data is collected and linked to the Google account. For example, it enables Google to recognize when you look at a product on a smartphone and later buy the product on a laptop. Due to activating Google signals, we can start cross-device remarketing campaigns, which would otherwise not be possible to this extent. Remarketing means, that we can show you our products and services across other websites as well.

Moreover, further visitor data such as location, search history, YouTube history, and data about your actions on our website are collected in Google Analytics. As a result, we receive improved advertising reports and more useful information on your interests and demographic characteristics. These include your age, the language you speak, where you live, or what your gender is. Certain social criteria such as your job, your marital status, or your income are also included. All these characteristics help Google Analytics to define groups of persons or target audiences.

Those reports also help us to better assess your behavior, as well as your wishes and interests. As a result, we can optimize and customize our products and services for you. By default, this data expires after 26 months. Please consider, that this data is only collected if you have agreed to the personalized advertisement in your Google Account. The retained information is always exclusively summarised and anonymous data, and never any data on individual persons. You can manage or delete this data in your Google account.

Embedded Social Media elements Privacy Policy

We have embedded elements from social media services on our website, to display pictures, videos and texts. By visiting pages that present such elements, data is transferred from your browser to the respective social media service, where it is stored. We do not have access to this data.

The following links lead to the respective social media services’ sites, where you can find a declaration on how they handle your data:

Facebook Data Policy

We use selected Facebook tools on our website. Facebook is a social media network of the company Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2 Ireland. With the aid of this tool, we can provide the best possible offers to you and anyone interested in our products and services. In the following, we will give you an overview of the different Facebook tools, as well as on what data is sent to Facebook and how you can delete these data.

What are Facebook tools?

Along with many other products, Facebook also offers so-called “Facebook Business Tools”. This is Facebook’s official name for the tools, but it is not very common. Therefore, we decided to merely call them “Facebook tools”. They include the following:

  • Facebook-Pixel

  • social plugins (e.g. the “Like” or “Share“ button)

  • Facebook Login

  • Account Kit

  • APIs (application programming interface)

  • SDKs (Software development kits)

  • Plattform-integrations

  • Plugins

  • Codes

  • Specifications

  • Documentations

  • Technologies and Services

With these tools, Facebook can extend its services and is able to receive information on user activities outside of Facebook.

 

Why do we use Facebook tools on our website?

We only want to show our services and products to people who are genuinely interested in them. With the help of advertisements (Facebook Ads), we can reach exactly these people. However, to be able to show suitable adverts to users, Facebook requires additional information on people’s needs and wishes. Therefore, information on user behavior (and contact details) on our website, are provided to Facebook. Consequently, Facebook can collect better user data and is able to display suitable adverts for our products or services. Thanks to the tools it is possible to create targeted, customized ad campaigns of Facebook.

Facebook calls data about your behavior on our website “event data” and uses them for analytics services. That way, Facebook can create “campaign reports” about our ad campaigns’ effectiveness on our behalf. Moreover, by analyses, we can get a better insight in how you use our services, our website, or our products. Therefore, some of these tools help us optimize your user experience on our website. With the social plugins, for instance, you can share our site’s contents directly on Facebook

.

What data is saved by Facebook tools?

With the use of Facebook tools, personal data (customer data) may be sent to Facebook. Depending on the tools used, customer data such as name, address, telephone number, and IP address may be transmitted.

Facebook uses this information to match the data with the data it has on you (if you are a Facebook member). However, before the customer data is transferred to Facebook, a so-called “Hashing” takes place. This means, that a data record of any size is transformed into a string of characters, which also has the purpose of encrypting data.

Moreover, not only contact data but also “event data“ is transferred. These data are the information we receive about you on our website. To give an example, it allows us to see what subpages you visit or what products you buy from us. Facebook does not disclose the obtained information to third parties (such as advertisers) unless the company has explicit permission or is legally obliged to do so. Also, “event data“ can be linked to contact information, which helps Facebook to offer improved, customized adverts. Finally, after the previously mentioned matching process, Facebook deletes the contact data.

To deliver optimized advertisements, Facebook only uses event data, if they have been combined with other data (that have been collected by Facebook in other ways). Facebook also uses event data for the purposes of security, protection, development and research. Many of these data are transmitted to Facebook via cookies. Cookies are little text files, that are used for storing data or information in browsers. Depending on the tools used, and on whether you are a Facebook member, a different number of cookies are placed in your browser. In the descriptions of the individual Facebook tools, we will go into more detail on Facebook cookies. You can also find general information about the use of Facebook cookies at https://www.facebook.com/policies/cookies.

 

How long and where are the data saved?

Facebook fundamentally stores data, until they are no longer of use for their own services and products. Facebook has servers for storing their data all around the world. However, customer data is cleared within 48 hours after they have been matched with their own user data.

How can I delete my data or prevent data retention?

In accordance with the General Data Protection Regulation (GDPR), you have the right of information, rectification, transfer and deletion of your data.

The collected data is only fully deleted when you delete your entire Facebook account. Deleting your Facebook account works as follows:

  1. Click on Settings on the top right side in Facebook.

  2. Then, click “Your Facebook information“ in the left column.

  3. Now click on “Deactivation and deletion”.

  4. Choose “Permanently delete account“ and then click on “Continue to account deletion“.

  5. Enter your password, click on “continue“ and then on “Delete account“.

The retention of data Facebook receives via our site is done via cookies (e.g. with social plugins), among others. You can deactivate, clear, or manage both all and individual cookies in your browser. How this can be done differs depending on the browser you use. The following instructions show, how to manage cookies in your browser:

 

If you generally do not want to allow any cookies at all, you can set up your browser to notify you whenever a cookie is about to be set. This gives you the opportunity to decide upon the permission or deletion of every single cookie.

Facebook is an active participant in the EU-U.S. Privacy Shield Framework, which regulates the correct and secure transfer of personal data. You can find more information at https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC. We hope we could give you an understanding of the most important information about the use of Facebook tools and data processing. If you want to find out more about how Facebook uses your data, we recommend reading the data policies at https://www.facebook.com/about/privacy/update.

 

Facebook Social Plugins Privacy Policy

We installed so-called social plugins from Facebook Inc. to our website. You can recognize these buttons by the classic Facebook logo, the “Like” button (hand with raised thumb), or by a “Facebook plugin” label. A social plugin is a small part of Facebook that is integrated into our page. Each plugin has its own function. The most used functions are the well-known “Like” and “Share” buttons.

Facebook offers the following social plugins:

  • “Save” button

  • “Like” button, Share, Send and Quote

  • Page plugin

  • Comments

  • Messenger plugin

  • Embedded posts and video player

  • Group Plugin

At https://developers.facebook.com/docs/plugins you will find more information on how the individual plugins are used. On the one hand, we use social plug-ins to offer you a better user experience on our site, and on the other hand because Facebook can optimize our advertisements with it.

If you have a Facebook account or have already visited facebook.com, Facebook has already placed at least one cookie in your browser. In this case, your browser sends information to Facebook via this cookie as soon as you visit our website or interact with social plugins (e.g. the “Like” button).

The received information will be deleted or anonymized within 90 days. According to Facebook, this data includes your IP address, the websites you have visited, the date, time, and other information relating to your browser.

In order to prevent Facebook from collecting much data and matching it with your Facebook data during your visit to our website, you must log out of Facebook while you visit our website.

If you are not logged in to Facebook or do not have a Facebook account, your browser sends less information to Facebook because you have fewer Facebook cookies. Nevertheless, data such as your IP address or which website you are visiting can be transmitted to Facebook. We would like to explicitly point out that we do not know what exact data is collected. However, based on our current knowledge, we want to try informing you as best we can about data processing. You can also read about how Facebook uses the data in the company’s data policy at https://www.facebook.com/about/privacy/update.

At least the following cookies are set in your browser when you visit a website with social plugins from Facebook:

  • Name: DPR

  • Value: no information

  • Purpose: This cookie is used to make the social plugins work on our website.

  • Expiry date: after the end of the session

  • Name: fr

  • Value: 0jieyh4121338871c2GnlufEJ9..Bde09j…1.0.Bde09j

  • Purpose: The cookie is also necessary for the plugins to function properly

  • Expiry date: after 3 months

  • Note: These cookies were set after our test and may be placed even if you are not a Facebook member.

If you are registered with Facebook, you can change your settings for advertisements yourself at https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen. If you are not a Facebook user, you can go to https://www.youronlinechoices.com/uk/your-ad-choices/ and manage your usage-based online advertising. There you have the option to deactivate or activate providers. If you want to learn more about Facebook’s data protection, we recommend the company’s own data policies at https://www.facebook.com/policy.php.

 

Facebook Login Privacy Policy

We integrated the convenient Facebook Login to our website. With it, you can easily log in to our site with your Facebook account, without having to create a new user account. If you decide to register via Facebook Login, you will be redirected to the social media network Facebook. There, you can log in with your Facebook user data. By using this method to log in, data on you and your user behavior is stored and transmitted to Facebook.

To save the data, Facebook uses various cookies. In the following we will show you the most significant cookies that are placed in your browser or that already exist when you log into our site via the Facebook Login:

  • Name: fr

  • Value: 0jieyh4c2GnlufEJ9..Bde09j…1.0.Bde09j

  • Purpose: This cookie is used to make the social plugin function optimally on our website.

  • Expiry date: after 3 months

  • Name: datr

  • Value: 4Jh7XUA2121338871SEmPsSfzCOO4JFFl

  • Purpose: Facebook sets the “data” cookie when a web browser accesses facebook.com. The cookie helps to identify login activities and protect users.

  • Expiry date: after 2 years

  • Name: _js_datr

  • Value: deleted

  • Purpose: Facebook sets this session cookie for tracking purposes, even if you do not have a Facebook account or are logged out.

  • Expiry date: after the end of the session

  • Note: The cookies we stated are only a small range of the cookies which are available to Facebook. Other cookies include for example _ fbp, sb, or wd. It is not possible to disclose an exhaustive list since Facebook has a multitude of cookies at their disposal which they use in variation.

 

On the one hand, Facebook Login enables a fast and easy registration process. On the other hand, it gives us the opportunity to share data with Facebook. In turn, we can customize our offer and advertising campaigns better to your needs and interests. The data we receive from Facebook by this means is public data such as

  • your Facebook name

  • your profile picture

  • your stored email address

  • friends lists

  • button clicks (e.g. “Like“ button)

  • date of birth

  • language

  • place of residence

 

In return, we provide Facebook with information about your activities on our website. These include information on the terminal device you used, which of our subpages you visit, or what products you have bought from us.

By using Facebook Login, you agree to the data processing. You can terminate this agreement anytime. If you want to learn more about Facebook’s data processing, we recommend you to read Facebook’s Data Policy at https://www.facebook.com/policy.php.

If you are registered with Facebook, you can change your advertisement settings anytime at https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen.

 
 
 
 
 
 
 
 
 
 
 
 
 
LinkedIn Privacy Policy

On our website, we use social plugins from the social media network LinkedIn, of the LinkedIn Corporation, 2029 Stierlin Court, Mountain View, CA 94043, USA. Social plugins can be feeds, content sharing, or a link to our LinkedIn page. Social plugins are clearly marked with the well-known LinkedIn logo and for example, allow sharing interesting content directly via our website. Moreover, LinkedIn Ireland Unlimited Company Wilton Place in Dublin is responsible for data processing in the European Economic Area and Switzerland.

By embedding these plugins, data can be sent to, as well as stored and processed by LinkedIn. In this privacy policy, we want to inform you what data this is, how the network uses this data, and how you can manage or prevent data retention.

What is LinkedIn?

LinkedIn is the largest social network for business contacts. In contrast to e.g. Facebook, LinkedIn focuses exclusively on establishing business connections. Therefore, companies can present services and products on the platform and establish business relationships. Many people also use LinkedIn to find a job or to find suitable employees for their own company. In Germany alone, the network has over 11 million members. In Austria, there are about 1.3 million.

Why do we use LinkedIn on our website?

We know how busy you are. You just cannot keep up with following every single social media channel. Even if it would really be worth it, as it is with our channels since we keep posting interesting news and articles worth spreading. Therefore, on our website we have created the opportunity to share interesting content directly on LinkedIn, or to refer directly to our LinkedIn page. We consider built-in social plugins as an extended service on our website. The data LinkedIn collects also help us to display potential advertising measures only to people who are interested in our offer.

What data are stored by LinkedIn?

LinkedIn stores no personal data due to the mere integration of social plugins. LinkedIn calls the data generated by plugins passive impressions. However, if you click on a social plugin to e.g. share our content, the platform stores personal data as so-called “active impressions”. This happens regardless of whether you have a LinkedIn account or not. If you are logged in, the collected data will be assigned to your account.

When you interact with our plugins, your browser establishes a direct connection to LinkedIn’s servers. Through that, the company logs various usage data. These may include your IP address, login data, device information, or information about your internet or cellular provider. If you use LinkedIn services via your smartphone, your location may also be identified (after you have given permission). Moreover, LinkedIn can share these data with third-party advertisers in the “hashed” form. Hashing means that a data set is transformed into a character string. This allows data to be encrypted, which prevents persons from getting identified.

Most data on your user behavior is stored in cookies. These are small text files that usually get placed in your browser. Furthermore, LinkedIn can also use web beacons, pixel tags, display tags, and other device recognitions.

Various tests also show which cookies are set when a user interacts with a social plug-in. We do not claim for the information we found to be exhaustive, as it only serves as an example. The following cookies were set without being logged in to LinkedIn:

  • Name: bcookie

  • Value: =2&34aab2aa-2ae1-4d2a-8baf-c2e2d7235c16121338871-

  • Purpose: This cookie is a so-called “browser ID cookie” and stores your identification number (ID).

  • Expiry date: after 2 years

  • Name: lang

  • Value: v=2&lang=en-gb

  • Purpose:This cookie saves your default or preferred language.

  • Expiry date: after end of session

  • Name: lidc

  • Value: 1818367:t=1571904767:s=AQF6KNnJ0G121338871…

  • Purpose: This cookie is used for routing. Routing records how you found your way to LinkedIn and how you navigate through the website.

  • Expiry date: after 24 hours

  • Name: rtc

  • Value: kt0lrv3NF3x3t6xvDgGrZGDKkX

  • Purpose:No further information could be found about this cookie.

  • Expiry date: after 2 minutes

  • Name: JSESSIONID

  • Value: ajax:1213388712900777718326218137

  • Purpose: This is a session cookie that LinkedIn uses to maintain anonymous user sessions through the server.

  • Expiry date: after the end of the session

  • Name: bscookie

  • Value: “v=1&201910230812…

  • Purpose: This cookie is a security cookie. LinkedIn describes it as a secure browser ID cookie.

  • Expiry date: after 2 years

  • Name: fid

  • Value: AQHj7Ii23ZBcqAAAA…

  • Purpose: We could not find any further information about this cookie.

  • Expiry date: after 7 days

  • Note: LinkedIn also works with third parties. That is why we identified the Google Analytics cookies _ga and _gat in our test.

 

How long and where are the data stored?

In general, LinkedIn retains your personal data for as long as the company considers it necessary for providing its services. However, LinkedIn deletes your personal data when you delete your account. In some exceptional cases, LinkedIn keeps some summarised and anonymized data, even account deletions. As soon as you delete your account, it may take up to a day until other people can no longer see your data. LinkedIn generally deletes the data within 30 days. However, LinkedIn retains data if it is necessary for legal reasons. Also, data that can no longer be assigned to any person remain stored even after the account is closed. The data are stored on various servers in America and presumably also in Europe.

 

How can I delete my data or prevent data retention?

You have the right to access and delete your personal data at any time. In your LinkedIn account, you can manage, change, and delete your data. Moreover, you can request a copy of your personal data from LinkedIn.

How to access account data in your LinkedIn profile:

In LinkedIn, click on your profile icon and select the “Settings & Privacy” section. Now click on “Privacy” and then on the section “How LinkedIn uses your data on”. Then, click “Change” in the row with “Manage your data and activity”. There you can instantly view selected data on your web activity and your account history.

In your browser, you also have the option of preventing data processing by LinkedIn. As mentioned above, LinkedIn stores most data via cookies that are placed in your browser. You can manage, deactivate, or delete these cookies. Depending on which browser you have, these settings work a little differently. You can find the instructions for the most common browsers here:

 

You can generally set your browser to always notify you when a cookie is about to be set. Then you can always decide individually whether you want to allow the cookie or not. LinkedIn is an active participant in the EU-U.S. Privacy Shield Frameworks. This framework ensures correct data transmission between the USA and the European Union. You can find out more about it at https://www.privacyshield.gov/participant?id=a2zt0000000L0UZAA0. We gave our best to provide you the most essential information about LinkedIn’s data processing. At https://www.linkedin.com/legal/privacy-policy you can find out more about the data processing of the social media network LinkedIn.

YouTube Privacy Policy

We have integrated YouTube videos to our website. Therefore, we can show you interesting videos directly on our site. YouTube is a video portal, which has been a subsidiary company of Google LLC since 2006. The video portal is operated by YouTube, LLC, 901 Cherry Ave., San Bruno, CA 94066, USA. When you visit a page on our website that contains an embedded YouTube video, your browser automatically connects to the servers of YouTube or Google. Thereby, certain data are transferred (depending on the settings). Google is responsible for YouTube’s data processing and therefore Google’s data protection applies. In the following, we will explain in more detail which data is processed, why we have integrated YouTube videos, and how you can manage or clear your data.

What is YouTube?

On YouTube, users can watch, rate, comment, or upload videos for free. Over the past few years, YouTube has become one of the most important social media channels worldwide. For us to be able to display videos on our website, YouTube provides a code snippet that we have integrated into our website.

Why do we use YouTube videos on our website?

YouTube is the video platform with the most visitors and best content. We strive to offer you the best possible user experience on our website, which of course includes interesting videos. With the help of our embedded videos, we can provide you other helpful content in addition to our texts and images. Additionally, embedded videos make it easier for our website to be found on the Google search engine. Moreover, if we place ads via Google Ads, Google only shows these ads to people who are interested in our offers, thanks to the collected data.

What data is stored on YouTube?

As soon as you visit one of our pages with an integrated YouTube, YouTube places at least one cookie that stores your IP address and our URL. If you are logged into your YouTube account, by using cookies YouTube can usually associate your interactions on our website with your profile. This includes data such as session duration, bounce rate, approximate location, technical information such as browser type, screen resolution, or your Internet provider. Additional data can include contact details, potential ratings, shared content via social media, or YouTube videos you added to your favorites.

If you are not logged in to a Google or YouTube account, Google stores data with a unique identifier linked to your device, browser or app. Thereby, e.g. your preferred language setting is maintained. However, many interaction data cannot be saved since less cookies are set.

In the following list, we show you cookies that were placed in the browser during a test. On the one hand, we show cookies that were set without being logged into a YouTube account. On the other hand, we show you what cookies were placed while being logged in. We do not claim this list to be exhaustive, as user data always depend on how you interact with YouTube.

  • Name: YSC

  • Value: b9-CV6ojI5Y121338871-1

  • Purpose: This cookie registers a unique ID to store statistics of the video that was viewed.

  • Expiry date: after end of session

  • Name: PREF

  • Value: f1=50000000

  • Purpose: This cookie also registers your unique ID. Google receives statistics via PREF on how you use YouTube videos on our website.

  • Expiry date: after 8 months

  • Name: GPS

  • Value: 1

  • Purpose: This cookie registers your unique ID on mobile devices to track GPS locations.

  • Expiry date: after 30 minutes

  • Name: VISITOR_INFO1_LIVE

  • Value: 95Chz8bagyU

  • Purpose: This cookie tries to estimate the user’s internet bandwith on our sites (that have built-in YouTube videos).

  • Expiry date: after 8 months

  • Further cookies that are placed when you are logged into your YouTube account:

  • Name: APISID

  • Value: zILlvClZSkqGsSwI/AU1aZI6HY7121338871-

  • Purpose: This cookie is used to create a profile on your interests. This data is then used for personalised advertisements.

  • Expiry date: after 2 years

  • Name: CONSENT

  • Value: YES+AT.de+20150628-20-0

  • Purpose: The cookie stores the status of a user’s consent to the use of various Google services. CONSENT also provides safety measures to protect users from unauthorised attacks.

  • Expiry date: after 19 years

  • Name: HSID

  • Value: AcRwpgUik9Dveht0I

  • Purpose: This cookie is used to create a profile on your interests. This data helps to display customised ads.

  • Expiry date: after 2 years

  • Name: LOGIN_INFO

  • Value: AFmmF2swRQIhALl6aL…

  • Purpose: This cookie stores information on your login data.

  • Expiry date: after 2 years

  • Name: SAPISID

  • Value: 7oaPxoG-pZsJuuF5/AnUdDUIsJ9iJz2vdM

  • Purpose: This cookie identifies your browser and device. It is used to create a profile on your interests.

  • Expiry date: after 2 years

  • Name: SID

  • Value: oQfNKjAsI121338871-

  • Purpose: This cookie stores your Google Account ID and your last login time, in a digitally signed and encrypted form.

  • Expiry date: after 2 years

  • Name: SIDCC

  • Value: AN0-TYuqub2JOcDTyL

  • Purpose: This cookie stores information on how you use the website and on what advertisements you may have seen before visiting our website.

  • Expiry date: after 3 months

 

How long and where is the data stored?

The data YouTube receive and process on you are stored on Google’s servers. Most of these servers are in America. At https://www.google.com/about/datacenters/inside/locations/?hl=en you can see where Google’s data centers are located. Your data is distributed across the servers. Therefore, the data can be retrieved quicker and is better protected against manipulation.

Google stores collected data for different periods of time. You can delete some data anytime, while other data are automatically deleted after a certain time, and still, other data are stored by Google for a long time. Some data (such as elements on “My activity”, photos, documents or products) that are saved in your Google account are stored until you delete them. Moreover, you can delete some data associated with your device, browser, or app, even if you are not signed in to a Google Account.

How can I delete my data or prevent data retention?

Generally, you can delete data manually in your Google account. Furthermore, in 2019 an automatic deletion of location and activity data was introduced. Depending on what you decide on, it deletes stored information either after 3 or 18 months.

Regardless of whether you have a Google account or not, you can set your browser to delete or deactivate cookies placed by Google. These settings vary depending on the browser you use. The following instructions will show how to manage cookies in your browser:

 

 

If you generally do not want to allow any cookies, you can set your browser to always notify you when a cookie is about to be set. This will enable you to decide to either allow or permit each individual cookie. Since YouTube is a subsidiary company of Google, Google’s privacy statement applies to both. If you want to learn more about how your data is handled, we recommend the privacy policy at https://policies.google.com/privacy?hl=en.

YouTube Subscribe Button Privacy Policy

We have integrated the YouTube subscribe button to our website, which you can recognize by the classic YouTube logo. The logo shows the words “Subscribe” or “YouTube” in white letters against a red background, with a white “Play” symbol on the left. The button may also be displayed in a different design.

Our YouTube channel consistently offers you funny, interesting, or exciting videos. With the built-in “Subscribe” button you can subscribe to our channel directly via our website and do not need to go to YouTube’s website for it. With this feature, we want to make it as easy as possible for you to access our comprehensive content. Please note that YouTube may save and process your data.

If you see a built-in subscription button on our page, YouTube sets at least one cookie, according to Google. This cookie stores your IP address and our URL. It also allows YouTube to receive information about your browser, your approximate location, and your default language. In our test the following four cookies were placed, without us being logged into YouTube:

  • Name: YSC

  • Value: b9-CV6ojI5121338871Y

  • Purpose: This cookie registers a unique ID, which stores statistics of the viewed video.

  • Expiry date: after the end of the session

  • Name: PREF

  • Value: f1=50000000

  • Purpose: This cookie also registers your unique ID. Google uses PREF to get statistics on how you interact with YouTube videos on our website.

  • Expiry date: after 8 months

  • Name: GPS

  • Value: 1

  • Purpose: This cookie registers your unique ID on mobile devices to track your GPS location.

  • Expiry date: after 30 minutes

  • Name: VISITOR_INFO1_LIVE

  • Value: 12133887195Chz8bagyU

  • Purpose: This cookie tries to estimate the user’s internet bandwidth on our website (that contain a built-in YouTube video).

  • Expiry date: after 8 months

  • Note: These cookies were set after a test, thus we do not claim for the list to be exhaustive.

 

If you are logged into your YouTube account, YouTube may store many of the actions and interactions you make on our website via cookies, to then assign them to your YouTube account. This gives YouTube information on e.g. how long you have been browsing our website, which browser type you use, which screen resolution you prefer, or what actions you take. On the one hand, YouTube uses this data to improve its own services and offers, and on the other hand to provide analyses and statistics for advertisers (who use Google Ads).

Vimeo Privacy Policy

On our website, we use videos of the company Vimeo. This video portal is operated by Vimeo LLC, 555 West 18th Street, New York, New York 10011, USA. With the help of a plug-in, we can display interesting video material directly on our website. Consequently, some of your data may be transmitted to Vimeo. In this privacy policy, we want to explain to you what data this is, why we use Vimeo and how you can manage your data or prevent a data transmission.

 

What is Vimeo?

Vimeo is a video platform that was founded in 2004 and introduced video streaming in HD quality in 2007. Since 2015 it has been possible to stream in 4k Ultra HD. The use of the portal is free of charge, but it also contains certain paid content. Compared to market leader YouTube, Vimeo attaches great importance to valuable content in good quality. On the one hand, the portal offers a lot of artistic content such as music videos and short films. On the other hand, it also offers useful documentaries on a broad spectrum of topics.

Why do we use Vimeo on our website?

The aim of our website is to provide you the best possible content, in the easiest and most accessible way we can. We will only be satisfied with our service, once we have reached that goal. The video service Vimeo supports us in achieving this goal. Vimeo gives us the opportunity to present high-quality content to you directly on our website. Instead of us merely giving you a link to an interesting video, you can watch the video here with us. This extends our service and makes it easier for you to access interesting content. Therefore, in addition to our texts and images, we can also offer video content.

What data is stored on Vimeo?

When you open a site on our website that has a Vimeo video embedded to it, your browser will connect to Vimeo’s servers, and a data transmission will take place. The data are then collected, stored, and processed on Vimeo’s servers. Regardless of whether you have a Vimeo account or not, Vimeo collects data about you. This includes your IP address, technical information about your browser type, your operating system, or very basic device information. Furthermore, Vimeo stores information on what website you use their service on and which actions (web activities) you carry out on our website. These web activities include e.g. session duration, bounce rate or which button you clicked on our site that contains a Vimeo function. Vimeo can track and store these actions using cookies and similar technologies.

If you are logged in as a registered member of Vimeo, more data may be collected, since a bigger number of cookies may already have been set in your browser. Furthermore, your actions on our website are directly linked to your Vimeo account. To prevent this, you must log out of Vimeo while “surfing” our website.

Below we will show you an array of cookies Vimeo sets when you are on a website containing an integrated Vimeo function. This list is not exhaustive and assumes that you do not have a Vimeo account.

  • Name: player

  • Value: “”

  • Purpose: This cookie saves your settings before you play an embedded Vimeo video. This will ensure you receive your preferred settings again next time you watch a Vimeo video.

  • Expiry date: after one year

  • Name: vuid

  • Value: pl1046149876.614422590121338871-4

  • Purpose: This cookie collects information about your actions on websites that have a Vimeo video embedded to them.

  • Expiry date: after 2 years

  • Note: These two cookies are set every time as soon as you are on a website that has a Vimeo video embedded in it. If you watch the video and click a button such as “share” or “like”, additional cookies will be set. These can also be third-party cookies such as _ga or _gat_UA-76641-8 from Google Analytics or _fbp from Facebook. The exact cookies that are set depend on your interaction with the video.

  • The following list will show a selection of cookies that could be placed when you interact with a Vimeo video:

  • Name: _abexps

  • Value: %5B%5D

  • Purpose: This Vimeo cookie helps Vimeo to remember your settings. For example, this can be a pre-set language, a region or a username. The cookie generally stores data on how you use Vimeo.

  • Expiry date: after one year

  • Name: continuous_play_v3

  • Value: 1

  • Purpose: This cookie is a first-party cookie from Vimeo. The cookie collects information on how you use Vimeo’s service. For example, the cookie stores details on when you pause a video and resume it.

  • Expiry date: after one year

  • Name: _ga

  • Value: GA1.2.1522249635.1578401280121338871-7

  • Purpose: This cookie is a third-party cookie from Google. By default, analytics.js uses the _ga cookie to store the user ID. Thus, it serves to differentiate between website visitors.

  • Expiry date: after 2 years

  • Name: _gcl_au

  • Value: 1.1.770887836.1578401279121338871-3

  • Purpose: This third-party cookie from Google AdSense is used to improve the efficiency of ads on websites.

  • Expiry date: after 3 months

  • Name: _fbp

  • Value: fb.1.1578401280585.310434968

  • Purpose: This is a Facebook cookie. It is used to display adverts or advertising products from Facebook or other advertisers.

  • Expiry date: after 3 months

 

Vimeo uses this data to improve its own service, to communicate with you, and to implement its own targeted advertising measures. On their website, they emphasize that only first-party cookies (i.e. cookies from Vimeo itself) are used for embedded videos, provided you do not interact with the video.

How long and where is the data stored?

Vimeo is headquartered in White Plains, New York (USA). However, their services are offered worldwide. For this, the company uses computer systems, databases, and servers in the United States and other countries. Thus, your data may also be stored and processed on servers in America. Vimeo stores the data until the company no longer has an economical reason for keeping it. Then the data will be deleted or anonymized. Vimeo corresponds to the EU-U.S. Privacy Shield Framework and is therefore allowed to collect and use information from users within the EU, and to transfer this data to the USA.

How can I delete my data or prevent data retention?

You always have the option to manage cookies in your browser. If you do not want Vimeo to set cookies and collect information about you, for example, you can delete or deactivate cookies in your browser settings at any time. These settings vary a little depending on the browser. Please note that after deactivating/deleting cookies, various functions may no longer be fully available. The following instructions show how you can manage or delete cookies in your browser.

 

If you are a registered Vimeo member, you can also manage cookies in Vimeo’s settings. Vimeo is an active participant in the EU-U.S. Privacy Shield Framework, which regulates the correct and secure transfer of personal data. More information can be found at https://www.privacyshield.gov/participant?id=a2zt00000008V77AAE&status=Active. You can find out more about Vimeos’s use of cookies at https://vimeo.com/cookie_policy, and you can find information about data protection at Vimeo at https://vimeo.com/privacy.

Source: Created with the Datenschutz Generator by AdSimple® Linkbuilding in cooperation with bauguide.at

Contact

Christian Smirnow

Torstr. 24

10119 Berlin, Germany

smirnowstudios@gmail.com

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© 2020 Christian Smirnow

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