Google Fonts Local Privacy Policy

On our website, we use Google Fonts, from the company Google Inc. (1600 Amphitheatre Parkway Mountain View, CA 94043, USA).

We integrated Google Fonts locally, so on our own web server and not on Google’s servers. Hence, there is no connection to Google’s servers and consequently no data transfer or retention.

​

What are Google Fonts?

Google Fonts was previously called Google Web Fonts. It is an interactive list with over 800 fonts that Google LLC offers for free use. With the use of Google Fonts, it is possible to utilize fonts without uploading them to your own server. For that matter, in order to prevent any transfer of information to Google’s servers, we downloaded the fonts to our own server. This way we comply with the data privacy and do not transmit any data to Google Fonts.

​

Unlike other web fonts, Google offers us unrestricted access to all its fonts. Thus, we have a vast sea of font types at our disposal, which helps us to get the most out of our website. You can find out more answers and information on Google Fonts at https://developers.google.com/fonts/faq?tid=121338871

Google Analytics Privacy Policy

We use the tracking and analysis tool Google Analytics (GA) of the US-American company Google LLC (1600 Amphitheatre Parkway Mountain View, CA 94043, USA). Google Analytics collects data on your actions on our website. Whenever you click a link for example, this action is saved in a cookie and transferred to Google Analytics. With the help of reports which we receive from Google Analytics, we can adapt our website and our services better to your wishes. In the following, we will explain the tracking tool in more detail, and most of all, we will inform you what data is saved and how you can prevent this.

​

What is Google Analytics?

Google Analytics is a tracking tool with the purpose of conducting data traffic analysis of our website. For Google Analytics to work, there is a tracking code integrated into our website. Upon your visit to our website, this code records various actions you perform on your website. As soon as you leave our website, this data is sent to the Google Analytics server, where it is stored.

Google processes this data and we then receive reports on your user behavior. These reports can be one of the following:

• Target audience reports: With the help of the target audience reports we can get to know our users better and can, therefore, better understand who is interested in our service.

• Advertising reports: Through advertising reports, we can analyze our online advertising better and hence improve it.

• Acquisition reports: Acquisition reports provide us helpful information on how we can get more people enthusiastic about our service.

• Behavior reports: With these reports, we can find out how you interact with our website. By the means of behavior reports, we can understand what path you go on our website and what links you click.

• Conversion reports: A conversion is a process of leading you to carry out the desired action due to a marketing message. An example of this would be transforming you from a mere website visitor into a buyer or a newsletter subscriber. Hence, with the help of these reports, we can see in more detail if our marketing measures are successful with you. Our aim is to increase our conversion rate.

• Real-time reports: With the help of these reports we can see in real-time, what happens on our website. It makes us for example see, we can see how many users are reading this text right now.

Why do we use Google Analytics on our website?

The objective of our website is clear: We want to offer you the best possible service. Google Analytics’ statistics and data help us with reaching this goal.

​

Statistically evaluated data give us a clear picture of the strengths and weaknesses of our website. On the one hand, we can optimise our page in a way, that makes it easier to be found by interested people on Google. On the other hand, the data helps us to get a better understanding of you as our visitor. Therefore, we can very accurately find out what we must improve on our website, in order to offer you the best possible service. The analysis of that data also enables us to carry out our advertising and marketing measures in a more individual and more cost-effective way. After all, it only makes sense to show our products and services exclusively to people who are interested in them.

​

What data gets stored by Google Analytics?

With the aid of tracking code, Google Analytics creates a random, unique ID that is connected to your browser cookie. That way, Google Analytics recognizes you as a new user. The next time you visit our site, you will be recognized as a “recurring” user. All data that is collected gets saved together with this very user ID. Only this is how it is made possible for us to evaluate and analyze pseudonymous user profiles.

​

Your interactions on our website are measures by tags such as cookies and app instance IDs. Interactions are all kinds of actions that you perform on our website. If you are also using other Google systems (such as a Google Account), data generated by Google Analytics can be linked with third-party cookies. Google does not pass on any Google Analytics data unless we as the website owners authorise it. In case it is required by law, exceptions can occur.

​

The following cookies are used by Google Analytics:

• Name: _ga

• Value:2.1326744211.152121338871-5

• Purpose: By default, analytics.js uses the cookie _ga, to save the user ID. It generally serves the purpose of differentiating between website visitors.

• Expiration date: After 2 years

• Name: _gid

• Value:2.1687193234.152121338871-1

• Purpose: This cookie also serves the purpose of differentiating between website users

• Expiration date: After 24 hours

• Name: _gat_gtag_UA_

• Value: 1

• Verwendungszweck: It is used for decreasing the demand rate. If Google Analytics is provided via Google Tag Manager, this cookie gets the name _dc_gtm_ .

• Expiration date: After 1 minute

• Name: AMP_TOKEN

• Value: No information

• Purpose: This cookie has a token that is used to retrieve the user ID by the AMP Client ID Service. Other possible values suggest a logoff, a request, or an error.

• Expiration date: After 30 seconds up to one year

• Name: __utma

• Value:1564498958.1564498958.1564498958.1

• Purpose: With this cookie, your behavior on the website can be tracked and the site performance can be measured. The cookie is updated every time the information is sent to Google Analytics.

• Expiration date: After 2 years

• Name: __utmt

• Value: 1

• Purpose: Just like _gat_gtag_UA_ this cookie is used for keeping the required rate in check.

• Expiration date: Afer 10 minutes

• Name: __utmb

• Value:3.10.1564498958

• Purpose: This cookie is used to determine new sessions. It is updated every time new data or information gets sent to Google Analytics.

• Expiration date: After 30 minutes

• Name: __utmc

• Value: 167421564

• Purpose: This cookie is used to determine new sessions for recurring visitors. It is therefore a session cookie, and only stays saved until you close the browser again.

• Expiration date: After closing the browser

• Name: __utmz

• Value: m|utmccn=(referral)|utmcmd=referral|utmcct=/

• Purpose: This cookie is used to identify the source of our website’s visitor number. This means, that the cookie saves information on where you came to our website from. This could be another site or an advertisement.

• Expiration date: After 6 months

• Name: __utmv

• Value: No information

• Purpose: The cookie is used to store custom user data. It gets updated whenever information is sent to Google Analytics.

• Expiration date: After 2 years

• Note: This list is by no means exhaustive since Google is repeatedly changing the use of their cookies.

• Below we will give you an overview of the most important data that can be evaluated by Google Analytics:

• Heatmaps: Google creates so-called Heatmaps an. These Heatmaps make it possible to see the exact areas you click on, so we can get information on what routes you make on our website.

• Session duration: Google calls the time you spend on our website without leaving its session duration. Whenever you are inactive for 20 minutes, the session ends automatically.

• Bounce rate If you only look at one page of our website and then leave our website again, it is called a bounce.

• Account creation: If you create an account or make an order on our website, Google Analytics collects this data.

• IP-Address: The IP address is only shown in a shortened form, to make it impossible to clearly allocate it.

• Location: Your approximate location and the country you are in can be defined by the IP address. This process is called IP location determination.

• Technical information: Information about your browser type, your internet provider, and your screen resolution is called technical information.

• Source: Both, Google Analytics as well as ourselves, are interested in what website or what advertisement led you to our site.

Further, possibly stored data includes contact data, potential reviews, playing media (e.g. when you play a video on our site), sharing of contents via social media, or adding our site to your favorites. This list is not exhaustive and only serves as general guidance on Google Analytics’ data retention.

How long and where is the data saved?

Google has servers across the globe. Most of them are in America and therefore your data is mainly saved on American servers. Here you can read detailed information on where Google’s data centers are located: https://www.google.com/about/datacenters/inside/locations/?hl=en

Your data is allocated to various physical data mediums. This has the advantage of allowing to retrieve the data faster, and of protecting it better from manipulation. Every Google data center has respective emergency programs for your data. Hence, in case of a hardware failure at Google or a server error due to natural disasters, the risk for a service interruption stays relatively low.

Google Analytics has a 26 months standardized period of retaining your user data. After this time, your user data is deleted. However, we have the possibility to choose the retention period of user data ourselves. There are the following five options:

• Deletion after 14 months

• Deletion after 26 months

• Deletion after 38 months

• Deletion after 50 months

• No automatical deletion

As soon as the chosen period is expired, the data is deleted once a month. This retention period applies to any of your data which is linked to cookies, user identification, and advertisement IDs (e.g. cookies of the DoubleClick domain). Any report results are based on aggregated information and are stored independently of any user data. Aggregated information is a merge of individual data into a single and bigger unit.

​

How can I delete my data or prevent data retention?

Under the provisions of the European Union’s data protection law, you have the right to obtain information on your data and to update, delete, or restrict it. With the help of a browser add on that can deactivate Google Analytics’ JavaScript (ga.js, analytics.js, dc.js), you can prevent Google Analytics from using your data. You can download this add on at https://tools.google.com/dlpage/gaoptout?hl=en-GB. Please consider that this add on can only deactivate any data collection by Google Analytics.

​

Should you generally want to deactivate, delete or manage all cookies (independently of Google Analytics), you can use one of the guides that are available for any browser:

​

• Chrome: Clear, enable and manage cookies in Chrome

• Safari: Manage cookies and website data in Safari

• Firefox: Clear cookies and site data in Firefox

• Internet Explorer: Delete and manage cookies

• Microsoft Edge: Delete cookies in Microsoft Edge

Google Analytics is an active participant of the EU-U.S. Privacy Shield Framework, which regulates the correct and safe transfer of personal data. You can find more information on this at https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&tid=121338871. We hope we were able to make you more familiar with the most important information on Google Analytics’ data processing. If you want to learn more about the tracking service, we recommend both of the following links: https://marketingplatform.google.com/about/analytics/terms/gb/ and https://support.google.com/analytics/answer/6004245?hl=en.

Google Analytics IP Anonymisation

We implemented Google Analytics’ IP address anonymization to this website. Google developed this function, so this website can comply with the applicable privacy laws and the local data protection authorities’ recommendations, should they prohibit the retention of any full IP addresses.

​

The anonymization or masking of IP addresses takes place, as soon as they reach Google Analytics’ data collection network, but before the data would be saved or processed. You can find more information on IP anonymization at https://support.google.com/analytics/answer/2763052?hl=en.

Google Analytics Reports on demographic characteristics and interests

We have turned on Google Analytics’ functions for advertising reports. These reports on demographic characteristics and interests contain details about age, gender, and interests. Through them, we can get a better picture of our users – without being able to allocate any data to individual persons. You can learn more about advertising functions at https://support.google.com/analytics/answer/3450482?hl=en&%3Butm_id=ad. You can terminate the use of your Google Account’s activities and information in “Ads Settings” at https://adssettings.google.com/authenticated via a checkbox.

Google Analytics Deactivation Link

By clicking on the following deactivation link you can prevent Google from tracking your further visits. Caution: The deletion of cookies, the use of your browser’s incognito/private mode, or the use of a different browser may lead to your data being collected again.

deactivate Google Analytics

​

Google Analytics‘ Data Processing Amendment

By accepting the amendment on data processing in Google Analytics, we entered a contract with Google concerning the use of Google Analytics. You can find out more about the amendment on data processing for Google Analytics here: https://support.google.com/analytics/answer/3379636?hl=en&utm_id=ad

Google Analytics Google Signals Privacy Policy

We have activated Google signals in Google Analytics. Through this, any existing Google Analytics functions (advertising reports, remarketing, cross-device reports and reports on interests and demographic characteristics) are updated, to result in the summary and anonymization of your data, should you have permitted personalized ads in your Google Account.

​

The special aspect of this is that it involves cross-device tracking. That means your data can be analyzed across multiple devices. Through the activation of Google signals, data is collected and linked to the Google account. For example, it enables Google to recognize when you look at a product on a smartphone and later buy the product on a laptop. Due to activating Google signals, we can start cross-device remarketing campaigns, which would otherwise not be possible to this extent. Remarketing means, that we can show you our products and services across other websites as well.

​

Moreover, further visitor data such as location, search history, YouTube history, and data about your actions on our website are collected in Google Analytics. As a result, we receive improved advertising reports and more useful information on your interests and demographic characteristics. These include your age, the language you speak, where you live, or what your gender is. Certain social criteria such as your job, your marital status, or your income are also included. All these characteristics help Google Analytics to define groups of persons or target audiences.

​

Those reports also help us to better assess your behavior, as well as your wishes and interests. As a result, we can optimize and customize our products and services for you. By default, this data expires after 26 months. Please consider, that this data is only collected if you have agreed to the personalized advertisement in your Google Account. The retained information is always exclusively summarised and anonymous data, and never any data on individual persons. You can manage or delete this data in your Google account.